Every time I switch on the television show or simply decide
to listen to the radio, political ads are everywhere flooding the gaps in
between regular programming. Looking at
it on a positive side as a voter, one ought to appreciate these advertisements
for these will serve as tools to let the voters know the personalities of these
candidates who are vying for public offices.
Through these ads we will know their political and intellectual
backgrounds, their achievements and, political platforms that will help us
decide if they are fit for the positions they are applying for.
But…………… the ads that I kept seeing on television seems to
be only replicas of past campaign patterns with just a revision of faces and
backgrounds but the messages and the core are reproductions of previous years
political propagandas which when scrutinized deeper boils down to PROMISES,
PROMISES AND MORE PROMISES to entice voters’ support. And these advertisements are funded through courtesy of
friends and supporters of the candidates as claimed. As ordinary citizens we could just HOPE that
it really is as alleged but, doubt if so too goes our FAITH in its 100%
truthfulness.
If political advertisements are in conformity with the rule
of truth in advertising these would serve as valuable guides in making us choose
the right candidate but, observing the patterns and comparing these against
their actual performances one cannot help but doubt if “truth in advertising”
is really exercised in political ads. I am
appalled by the claims of some seasoned politicians who are pompously brandishing
their programs and performances set to make the citizens believe that they have
done great to the country but their constituents are still wallowing in poverty
while his family/clan is accumulating enormous properties and wealth. These political dynasties are everywhere as
power and control over the government political machineries are working towards
their advantage.
Political
advertisements are meant to enhance the image of the candidate to the voting
public. Hence, as voters it would be
wiser if we just don’t digest what is being feed to us by media but delve further
and know the personality behind the image projected on television screens and
media prints. Use whatever source is at
hand and internet is a great tool in searching for the pros and cons as basis in
choosing every candidate aspiring for public office. Use technology to establish the veracity of what
we see, hear and read and thus help us conclude if these are not just promises
meant to be broken once their desire had been attained or are really coming
from a heart who really desires to serve.
